The program for Equestrian Business Owners
Who Want More Clients and Less Chaos
EquiSuite™ is a booking and management system built specifically for horse trainers and riding programs
—helping you bring in new clients, stay organized, and keep your schedule full without the overwhelm.
Running a lesson program takes a lot—you’re managing riders, schedules, messages, and trying to grow all at the same time. Most of the time, new clients come from word of mouth or scattered messages, and it’s easy for things to slip through the cracks.
That’s exactly why we built EquiSuite™.
We will help you:
Bring in New Riders Consistently
Automatically Follow Up with Leads
Book and Manage Lessons in One Place
Get Out of the Office and Into the Arena
What can EquiSuite do for you?
More Clients
increased bookings
Less computer time
Automated Lesson Scheduling
Fewer missed opportunities
More organized Schedule
Steady Growth
Faster responses
more time off!
No more wondering where your
next client is coming from!
Have you ever felt like you are juggling everything? You are not alone.
Most trainers are doing their best with what they have, but without a clear system, things get messy fast:
Messages come in from everywhere—Facebook, text, calls—and it’s hard to keep track
You don’t always have time to follow up right away
Potential riders lose interest before they ever book
You know you could be fuller—but you’re not sure how to fix it
The Result
Lost revenue from missed opportunities
Inconsistent lesson or training bookings
Frustration from feeling disorganized or overwhelmed
No clear way to scale your program
And most importantly…
You never feel fully in control of your GROWTH!
There is a better way!
and it starts with the right systems!
You don’t need to work harder—you need things to work better.
We are here to help you get the right systems in place:
Every lead is captured
Every message gets a response
Every rider has a clear next step
INTRODUCING EQUISUITE™
Everything you need to run and grow your lesson program—without the chaos.
EquiSuite™ brings everything together in one place so you don’t have to piece it all together yourself.
- Simple lesson booking and scheduling
- Automated text and email follow-up
- Lead capture for new riders
- A clear system to track every inquiry
- Tools to help bring in new clients
- Support when you need it
It’s designed to feel simple, not overwhelming—and to actually work for real barns.
HOW IT WORKS:
Step 1: We help you get set up
We walk you through getting your system in place so everything is ready to go. In some levels we even do it for you!
Step 2: You start getting new leads
You’ll have a clear way to bring in and manage new lesson inquiries. As well as a system for signing them up for your program!
Step 3: Your system does the work
Leads are followed up with, lessons get booked, and your program starts to run more smoothly., without you having to do more work!
Ready to get started?
Choose the Level of Support Your Barn Needs Right Now
Most barn owners choose based on how much help they want—and how much they want off their plate.
Essentials
Get Organized
Best for trainers who:
Are doing everything themselves and need to get organized.
Feels like:
More organized and less scattered and your day starts to feel more manageable again.
Result:
You stop missing leads and start getting consistent riders
Includes:
Simple system to track inquiries
Easy scheduling + follow-up
Weekly coaching support
Accelerator
Get Support
For trainers who:
Are overwhelmed and don’t want to do this alone
Feels like:
You’re not the only one keeping track of everything, and you are staying on top of your barn instead of chasing it.
Result:
Faster responses and more lessons getting booked
Includes:
Hands-on help with your messages, scheduling, and showing up every week
Monthly 1:1 coaching
Professional
Grow my barn
For trainers who:
Want to grow but don’t have time to manage everything
Feels like:
More in control and less overwhelmed. Things are moving forward and your business starts to feel steady instead of reactive.
Result:
More riders signing up and more predictable income
Includes:
Marketing + follow-up support
Campaign setup + guidance
Ongoing strategy
Pro Plus
Scale with Support
For trainers who:
Want it handled so they can focus on teaching and horses, or stepping away.
Feels like:
No longer stuck in the day-to-day of messages and marketing, you finally have space to focus on the bigger picture.
Result:
Consistent growth with everything running smoothly
Includes:
Lead handling done for you
Marketing fully managed
Dedicated support team
Plans start with Essentials at just $197 per month
What is EquiSuite?
EquiSuite is a booking, CRM, and marketing system for horse trainers and riding programs, built on GoHighLevel and paired with real coaching in every plan. It was created by Ashley Mason, a USHJA Credentialed Instructor, from the systems that run her own lesson barn, Ashley Mason Equestrian in Omaha, Nebraska. Plans start with Essentials at $197 per month.
Frequently Asked Questions
What is EquiSuite?
EquiSuite is a booking, CRM, and marketing system built for horse trainers and riding programs, paired with real coaching. It was created by Ashley Mason from the systems that run her own barn, Ashley Mason Equestrian in Omaha, Nebraska. It helps you track inquiries, book lessons, follow up with leads, and market your program in one place.
Is EquiSuite barn management software?
Yes, for the business side of a barn. EquiSuite keeps lesson schedules, client bookings, rider progress notes, lead inquiries, and client communication in one dashboard. It sends automatic reminders to cut no-shows and lets clients book their own lessons. It is designed for riding academies, training programs, and boarding barns.
What makes EquiSuite equine business software that actually works?
It was built inside a working barn, not an office. Ashley Mason uses the same system to run her own lesson program, and every EquiSuite plan includes coaching, so you are not left to figure out software alone. The goal is simple: fewer missed leads, more lessons booked, and more time in the arena.
Can riders book their own lessons?
Yes. EquiSuite includes riding lesson booking software with a self-booking feature, so clients can schedule their own lessons. Lesson schedules and bookings live in one place, and automatic reminders go out to clients to help reduce no-shows and last-minute cancellations. Your calendar stays organized without the back-and-forth texting.
Is EquiSuite built on GoHighLevel?
Yes. EquiSuite is a white-labeled GoHighLevel system set up specifically for equestrians. You get the booking, CRM, follow-up, and marketing tools GoHighLevel is known for, already shaped around how lesson programs and training barns actually work, plus coaching from someone who runs a barn herself.
How much does EquiSuite cost?
Plans start with Essentials at $197 per month. There are four levels of support: Essentials, Accelerator, Professional, and Pro Plus. Most barn owners choose based on how much help they want and how much they want off their plate. Book a demo to talk through which level fits your program.
Does every plan include coaching?
Yes. Every EquiSuite plan includes coaching. Essentials includes weekly coaching support, Accelerator includes monthly 1:1 coaching, and Professional and Pro Plus include coaching as well. You always have a real person in your corner, not just a login.
Who is EquiSuite for?
EquiSuite is for horse trainers, riding instructors, riding academies, training programs, and boarding barns that want more riders and less chaos. It fits trainers doing everything themselves who need to get organized, as well as growing programs that want marketing, follow-up, and lead handling taken off their plate.
How do I turn barn clients into referrals?
Referrals come from clients who feel looked after. EquiSuite helps by keeping communication consistent: share rider progress reports, send updates about events and new services by email, and follow up promptly so no one falls through the cracks. Happy, well-informed riders are the ones who tell their friends. Your coaching sessions can help you plan the rest.
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