Effective Date: October 15, 2026
Last Updated: October 15, 2026
This Privacy Policy explains how EquiSuite, LLC ("EquiSuite," "we," "us," or "our"), collects, uses, and protects your information when you visit equisuite.io, sign up for our coaching and software programs, contact us, or receive text messages from us (together, the "Services").
We built EquiSuite for horse trainers and riding programs, and we treat your information the way we'd want ours treated: carefully, and only for the reasons we tell you about.
EquiSuite is a business coaching program bundled with customer relationship management (CRM) and marketing automation software. The software is provided on a white-labeled platform powered by a third-party provider (HighLevel, Inc.). EquiSuite is owned and operated by EquiSuite, LLC, based in Omaha, Nebraska.
Information you give us, such as when you fill out a form, book a call, buy a program, or message us: - Name, business name, email address, mobile phone number, and mailing or business address - Billing details (payments are processed by our payment processor; we do not store full card numbers) - Information about your training business, goals, and questions you share during coaching - Your text messaging consent and preferences, including the date, time, and source of your opt-in
Information collected automatically when you use our website or software: - Device and browser type, IP address, pages visited, and referring sites - Cookies and similar technologies (see Section 7) - Email open and link-click activity, where supported
Information about your own customers. If you're a subscriber, you may upload or collect contact information about your clients, boarders, and leads inside the EquiSuite software. You control that data. We process it only to provide the Services to you, and you are responsible for having the right to collect it and to contact those people, including getting proper consent before texting them.
We use your information to: - Provide, operate, and support the coaching and software Services - Process payments, manage subscriptions, and send receipts and account notices - Send appointment reminders, follow-ups, and responses to your questions - Send marketing messages about our programs, but only where you've agreed to receive them - Improve our website, coaching content, and software - Protect against fraud and misuse, and comply with legal obligations
If you opt in to receive text messages from EquiSuite, we collect your mobile number and a record of your consent. We use them only to send the types of messages you agreed to, as described in our SMS Terms.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with, sold to, rented to, or transferred to any third party or affiliate for any purpose. The sharing categories described anywhere in this Privacy Policy exclude text messaging originator opt-in data and consent.
The only parties who handle your mobile number are the service providers who make our messaging work (such as our messaging platform and wireless carriers), and they may use it only to deliver our messages to you.
You can opt out at any time by replying STOP to any message. Reply HELP for help.
We do not sell your personal information. We share it only as follows: - Service providers who help us run the business, such as our CRM/software platform provider, payment processor, email and messaging providers, scheduling tools, and website hosting. They may use your information only to perform services for us. (As stated in Section 4, this never includes sharing mobile numbers or SMS opt-in data for anyone's marketing.) - Legal reasons: when required by law, subpoena, or court order, or to protect the rights, property, or safety of EquiSuite, our clients, or others. - Business transfers: if our business is sold or merged, information may transfer to the new owner, who must honor this Privacy Policy. SMS opt-in data and consent will not be transferred to any third party for their own marketing. - With your permission: any other sharing happens only when you ask us to or agree to it.
We keep personal information while your account is active and for as long as needed to provide the Services, keep accurate business and tax records, resolve disputes, and enforce our agreements. When we no longer need it, we delete it or make it anonymous.
Our website uses cookies and similar tools to keep it working, remember your preferences, and understand how visitors use it. You can block or delete cookies in your browser settings, but some features may not work correctly without them.
We use reasonable administrative, technical, and physical safeguards, such as encrypted connections and limited access, to protect your information. No system is perfectly secure, though, so we can't guarantee absolute security.
Depending on where you live, you may have additional privacy rights under state law. We will honor those rights as required.
Our Services are for business owners and are not directed to children under 13 (or under 18 for text messaging). We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we'll delete it.
Our website and messages may link to other sites. We aren't responsible for their privacy practices, so please review their policies.
We may update this Privacy Policy from time to time. When we do, we'll change the "Last Updated" date above and, for significant changes, let you know by email or a notice on our website.
Questions about this Privacy Policy or your information? We're happy to help.
EquiSuite, LLC
13721 Calhoun Rd, Omaha, NE 68152
Email: [email protected]
Phone / text: +1 (402) 285-4200
Website: https://equisuite.io